A great opportunity has arisen for a Marketing Executive responsible for loyalty programmes, fundraising and B2B for education related charity in order to deliver highly effective communications for Friends of the charity, members and other loyalty and fundraising programmes including Legacy (planned giving), Patrons, Corporate membership and Capital to optimise revenue and retention. This will be a permanent role based in London.
Key Responsibilities will include:
Support the roll-out of the new loyalty programmes with a rigorous data-driven approach to support seamless migration to new models, excellent customer journeys, revenue optimisation and retention.
Produce effective and engaging email and direct mail campaigns for loyal audiences to drive retention and maximise sales conversions through:
b. Template and content design
c. Data segmentation
Working with members of the marketing and development team to set priorities, manage the busy content schedule and production of a weekly e-newsletter.
Manage event communications – identify opportunities and relevant customer groups (through data segmenting) to ensure member events are well sold, and deliver pre- and post-event email communications for excellent customer service.
Plan and manage welcome programmes and renewal cycle communications across direct mail and email
Work with the marketing and development teams to support campaigns across the organisation, appropriately promoting exhibitions, events, retail and sales, as well as gift memberships and philanthropy opportunities to Friends and members.
Support the team to deliver member communications, including e-newsletters, event reminders, welcome and renewal programmes.
Support the wider development department to deliver effective direct communications
Working with the database team, use the organisation"s CRM system to manage data queries and exports.
Update content and creative as needed in mailing house content management tool, proofing renewals and checking data files are correct.
Assist with departmental administration and budgeting.
In order to apply you should have the following skills and experience:
Strong background in data driven marketing and CRM across acquisition and retention, with knowledge of the full marketing mix and channel development.
Excellent copy-writing skills, especially in the context of email communications.
A good eye for design and the ability to create graphics in editing tools such as Photoshop.
Experience using ESPs (Adestra, Silverpop, Exact Target etc.)
Experience with CRM systems and an ability to query, report and analyse data from a range of sources.
Excellent critical thinking skills – creative, confident and proactive.
Strong organisational skills and ability to adhere to tight deadlines. Ability to prioritize and manage multiple responsibilities and shifting priorities.
Excellent interpersonal skills – capable of forging strong working relationships with internal stakeholders from a range of departments, as well as external stakeholders and suppliers.
A high level of numeracy and strong IT skills. Ability to produce reports and analyse data.