PR, Campaigns & Publications Officer
A great opportunity has arisen for a PR, Campaigns & Publications Officer for an international charity in order to promote, through media relations, digital PR, publications and other communications channels, the work of the charity to new and existing audiences, furthering the organisation"s charitable aims, extending its influence and supporting income generation in line with the objectives of the communications strategy. Drive legislative, regulatory and behavioural change through campaigns and advocacy programmes, utilising earned media, social media and lobbying.
Key Responsibilities will include:
Deliver local, national and international PR (both on- and offline), including fundraising, education, emergency and outreach stories. Develop and implement media plans in line with the communications strategy and in support of communications KPIs.
Organise PR tours for media, including overseas, as required.
Produce and distribute press releases, articles, statements, case studies, Q&A sheets, position statements, briefings, press packs and other media materials. Promote digital content produced by charity"s content team.
Deputise for the PR, Campaigns and Publications Manager as the first point of contact for media enquiries.
Scan the media and the internet on a daily basis for opportunities for comment, producing responses. Oversee the press cuttings archive, developing systems to analyse coverage.
Oversee the production of video news releases or other content for broadcasters and digital media, assisting and directing the content team in editing footage.
Meet with production companies to explore documentary and other opportunities.
Manage the media centre section of the charity website.
Support the PCPM in developing and maintaining crisis management systems.
Exploit PR opportunities arising from advocacy and campaigns, including supporting the Director of Operations on programmes such as supply chain research.
Work with the PCPM on the production of the biannual supporter magazine, developing flat plans and schedules, organising editorial meetings, gathering content and working with fundraisers.
Assist the Director of Communications in the production of the annual review.
In order to apply you should have the following skills and experience:
Experience of working in a busy communications environment including with national media.
Excellent knowledge of the media environment, including print, broadcast and digital.
Expertise in managing both reactive and proactive media relations, with a good understanding of crisis management planning.
Experience of working effectively without close supervision, setting goals in line with pre-agreed strategic aims.
Excellent attention to detail and proofreading skills.
An experienced writer, with the ability to produce engaging, persuasive copy that is tailored to the needs of particular audiences.
Project management skills, bringing in projects on budget and within deadline.
Excellent interpersonal and persuasive skills.
An ability to communicate clearly with staff at all levels.
Good numerical skills and the ability to analyse campaign results.
An ability to create accessible and impactful media material from complex data and reports.
A highly innovative and creative thinker.