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Direct Marketing Executive

Direct Marketing Executive- 12 month FTC
Based in Essex

Harris Hill are working with a hospice in Essex, who are recruiting a Direct Marketing Executive to be responsible for the timely and cost effective execution of acquisition and retention direct marketing campaigns covering the following areas: Lottery, Raffles, Appeals, Regular Giving
The role will have a particularly strong focus on promoting, increasing, recruiting and retaining players/supporters to the Lottery, Raffles and Regular Giving programmes to shore up continued annual growth from these areas.

Key responsibilities:

1. Assist and support the Direct Marketing Manager (DMM) with the implementation of the Appeals programme (both acquisition & retention)
2. Responsible for the day-to-day execution and timely progress of assigned direct marketing campaigns including:-
- Campaign planning
- Creative Development (including organising the internal sign off procedures)
- Data selection
- Proofing
-Briefing Supporter Relations Team on response handling/thanking for each campaign
- Analysis and reporting
3. To assist in the development of campaigns from initial brief through to post campaign analysis – including managing project schedules and day to day queries. Communicate regularly with all team members and problem solve as necessary.
4. Responsible for the introduction and implementation of new marketing activity to attract brand new players to the lottery and the conversion of raffle players to lottery players
5. Assist in the planning and implementation of new direct marketing initiatives and testing programmes including donor journeys, email and SMS, to generate incremental income


In order to apply for this role you should have the following skills and experience:

-Educated to Degree level or equivalent work experience at a similar level
-IDM qualification/training or equivalent level of work experience
-Excellent written and oral communication skills – with the ability to interpret complex information across a range of activities or areas and communicate effectively to a wide range of audiences and levels of understanding.
-Ability to write marketing and direct marketing copy
-Some experience and knowledge of lottery, raffle and gaming laws, rules and regulations and auditing/reporting processes
-Ability to use a CRM system such as ThankQ or similar.

How to Apply

If you're interested in this role and feel you meet the requirements, just click 'Apply' to email the consultant directly. Please quote the relevant job reference in your email. If your CV has been updated since registering with us, please attach the latest version and we will update your records.

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