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Digital Marketing Officer (Analytics and PPC)

A fantastic opportunity to join an inventive, fast-paced and forward-thinking health charity and digital team. The Digital Marketing Officer (Analytics and PPC) plays a crucial role for the organisation by informing marketing strategies for communications and fundraising activity.

The role takes the day-to-day lead on analysis of all marketing channels via Google Analytics (social media, PPC, email marketing, organic search) and making recommendations for optimisation. You will also be training staff on understanding analytics and empowering them to take decisions based on their improved understanding of data and insight.

Key responsibilities:

-Analysis and Insight (Google Analytics, Google Tag Manager, Google Sheets)
-Paid search and Display (Google Adwords and Bing Ads, YouTube, programmatic platforms)
-Digital dashboard (Klipfolio and potential for Power BI or similar)
-Training (Google Analytics, Adwords)

Person specification:

-Intermediate to advanced experience of Google Analytics reporting.
-A background in PPC including setting up, monitoring and optimising concurrent Google AdWords and Bing ads campaigns with proven targets met or exceeded.
-Experience in a previous digital marketing role, with an understanding of email marketing, social media marketing and website content management systems.
-Experience of creating Analytics and PPC reports for stakeholders, ideally using Google Sheets or Excel alongside written explanations of findings and recommendations.
-Experience of turning technical GA data into actionable insights.
-Working to tight deadlines for multiple projects with competing priorities.

How to Apply

If you're interested in this role and feel you meet the requirements, just click 'Apply' to email the consultant directly. Please quote the relevant job reference in your email. If your CV has been updated since registering with us, please attach the latest version and we will update your records.

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