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Direct Marketing Officer

A great opportunity has arisen for an Appeals and Individual Giving Fundraiser for a health related charity in order to generate increased income across a number of appeals and individual giving revenues. Appeals and Individual Giving Fundraiser will work closely with the Head of Fundraising to develop a series of targeted multi-channelled appeals whilst building a committed giving programme to engage with the charity existing supporters and recruit new ones. This will be a permanent role based in Alton, Hampshire.
Key Responsibilities will include:
- To lead on the design and implementation of a series of appeals to engage with new and existing supporters to generate new income
- Working with the communications team to design a multi-channelled approach to maximise the reach to the appropriate audience
- Develop the required tools and mechanisms to ensure ease of engagement
- Design and implement a stewardship programme that cultivates long term support across all fundraising streams
In order to apply you should have the following skills and experience:
- Experience within appeals, direct marketing or individual giving with a proven track record of increasing income
- Proven experience of developing and managing a successful multi-channelled cause based campaign for a charity
- Proven experience of supporter acquisition and cultivation
- Proven experience of developing and implementing successful supporter journeys to ensure smooth transition between acquisition and retention programmes


How to Apply

If you're interested in this role and feel you meet the requirements, just click 'Apply' to email the consultant directly. Please quote the relevant job reference in your email. If your CV has been updated since registering with us, please attach the latest version and we will update your records.

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