Press and PR Manager - Fundraising
A national charity in London have an exciting opportunity for a Press and PR Manager for fundraising, to join them ASAP for 4 months, replacing a leaver.
This is a senior role within the Marketing and Communications team and one of four managers reporting to the Assistant Director of Marketing & Communications.
You're the 'go to' person in the Press team for all things fundraising related, picking up and responding proactively and reactively to internal and external enquiries from colleagues and media.
As our PR Fundraising expert it's absolutely vital you understand fundraising; the key drivers and tactic across the breadth of our portfolio (as highlighted above).
You will lead the delivery of our annual fundraising PR strategy and plan 17/18 to raise awareness of high-medium fundraising products and partnerships, and importantly, add value to maximise on our income potential.
Build and maintain positive relationships with key stakeholders (internally) in Fundraising, Digital, Marketing & Communications teams - and further afield as required. And externally, with journalists, Editors, partners, agencies.
An integrated, multi-channel approach is crucial, working collaboratively with leads in Marketing & Communications, Digital and relevant Fundraising teams.
Manage any PR/FR related crisis to maintain our reputation, liaising with the AD of Marcomms, Head of Digital and other team leads as required.
Line management and effective delegation within the Press team (FR) to drive the delivery of high-quality media coverage against agreed targets and objectives.
This is a 'hands on' role albeit a senior one, so you'll be the lead on specific high-medium priority initiatives; selling in, liaising with partners, managing multiple projects and juggling conflicting priorities. You'll have oversight of key corporate partners and FR products across the portfolio.
Adopting a focused 'less is more' approach is vital, ensuring we maintain best use of our tight resources (people and budget) to create the greatest impact, striking a balance between quality and quantity of media coverage.
Proactively identify and capitalise on new opportunities to showcase and promote the charity's work within the media, increasing broadcast and online content potential.
Report regularly and provide updates to the AD of Marketing & Communications, highlighting successes, flagging 'need to knows' and keeping them abreast of any potential reputational risks.
Participate in the Press team out of hours on call rota, including weekends -responding quickly and effectively to incoming and potential media opportunities.
Substantial PR and media relations experience in-house, in an agency or charity.
Experience and a proven track record of success in planning, delivery and evaluation of media relations, PR strategies and project specific plans.
A thorough understanding of the way the media works at national, trade and consumer levels.
Experience of building relationships with editors, journalists, bloggers and vloggers and implementing engagement strategies to retain them for the longer term.
Experience of issue management and crisis communications.
Demonstrable experience of galvanising a diverse group of people around a shared goal in order to deliver integrated campaigns.
Extensive experience of identifying and creating great media opportunities, stories and content to 'sell in' to a range of media (broadcast, print, online, social).
An experienced manager with a track record in fundraising PR.
Line management experience.
Ideally, have a good understanding of fundraising across corporate, community, events, retail, individuals and major donors.
Results driven, solutions focused and 'can do' work ethic.
Degree educated and/or professional PR related qualification (Desirable).