Associate Head of Mass Participation

Contract Type:

Contract

Work Model:

Hybrid

Location:

London

Date Published:

01-Jul-2026

Salary:

£48,748.00 - £54,164.00 per annum 3,366 LW or £500 home allowance

Specialism:

Fundraising

Associate Head of Mass Participation

 

We are seeking an experienced and strategic fundraising leader to join Engagement & Fundraising team as Associate Head of Mass Participation Fundraising. This is an exciting opportunity to lead a high performing team responsible for developing and growing a diverse portfolio of supporter led fundraising products and experiences.

Reporting to the Head of Supporter Led Fundraising, you will play a key leadership role in shaping and delivering ambitious income growth strategies across mass participation fundraising.

You will oversee a portfolio including third party challenge events, community and DIY fundraising, and schools fundraising, ensuring participants receive an exceptional supporter experience while maximising fundraising income.

About the Role

As a member of the fundraising leadership team, you will:

  • Lead and develop a diverse fundraising team, creating a culture of high performance, innovation, and collaboration.
  • Drive income growth across multiple mass participation fundraising streams.
  • Develop and implement acquisition, stewardship, and retention strategies that deepen supporter engagement and lifetime value.
  • Oversee significant income and expenditure budgets, ensuring robust forecasting, performance monitoring, and financial accountability.
  • Identify new opportunities for portfolio growth through market insight, innovation, and supporter-focused product development.
  • Manage key relationships with agencies, suppliers, and external partners to deliver excellent supporter experiences and commercial outcomes.
  • Collaborate with colleagues across marketing, communications, technology, data, and service delivery teams to optimise supporter journeys and fundraising performance.
  • Champion a supporter centric approach, ensuring participants are effectively engaged and nurtured into long-term supporters.

About You

You will be a strategic and commercially minded fundraising professional with a track record of delivering income growth through participation based fundraising, events, community fundraising, schools engagement, or related sectors.

You will bring:

  • Proven leadership experience driving growth in fundraising, events, community engagement, participation programmes, or comparable commercial environments.
  • Strong strategic planning skills and the ability to identify and capitalise on new growth opportunities.
  • Significant experience managing budgets, financial planning, and performance forecasting.
  • Knowledge of supporter or customer acquisition strategies and integrated marketing approaches.
  • Experience leading, motivating, and developing diverse and geographically dispersed teams.
  • Excellent stakeholder management and influencing skills, including experience presenting to senior leaders and external audiences.
  • Experience managing agency and supplier relationships, including performance management and service delivery.
  • Outstanding communication skills, with the ability to articulate complex ideas, proposals, and business cases clearly and persuasively.
  • A collaborative and innovative approach, with a passion for developing teams and achieving ambitious goals.

Salary & Benefits

  • Salary:  £48,748 - £54,164, plus allowances where applicable (London Weighting £3,366/home-based allowance £500 a year)
  • Contract type: 12 months FTC,
  • Location: London, flexible: hybrid working with 1 day a week or every 2-3 weeks in London office   

 

Recruitment process: Cv and Supporting Statement to Dagmara.depaula@harrishill.co.uk

 

 

If this sounds like you, then please do get in touch ASAP!

As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.

Apply Now

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