Do you have experience of planning and delivering successful, engaging digital marketing campaigns and are you ready for the next step in your career? This is a wonderful opportunity as Digital Marketing Manager to join a Performing Arts Education organisation, with a uniquely vibrant and friendly environment, where you can learn, progress and have the opportunity to line manage a Digital Marketing Assistant.
Located in West London, you will enjoy a hybrid way of working, with flexible working hours, amazing holiday allowance and benefits and have the support and guidance of a creative team around you.
- Salary £35,000
- Permanent role, full-time hours (ideally 5 days, open to 4 days).
- West London (2-3 days in the office, 1-2 from home)
- Application- We will review applications on a rolling basis, with the firm closing date for applications to the charity by 9am Tuesday 13th August
Key responsibilities:
Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
Use digital marketing expertise to create effective user funnels to optimize conversion rates, tracking user behaviour in order to refine processes.
Set up digital advertising campaigns through Meta, Google Ads and other platforms
Instrument conversion points and optimize user funnels.
Ensure the charity embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation.
Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
Explore new methods for collection of data and how this can be used to improve recruitment processes
If you don’t have all these key skills, please do still enquire, as we are looking for someone with potential. The skills in email campaigns, paid advertising and analytics are key. Open minded on sector background!
Alongside digital marketing expertise, strong design skills, and a delight in analytics we are looking for applicants with bags of initiative, a collaborative working style and a passion for the performing arts. This is an excellent opportunity to play a significant role in the continued success of a thriving organisation.
