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Brand Campaign Manager

Job description

Harris Hill is working with a national health/ medical charity, supporting their search for an interim Brand Campaigns Manager for 4-6 months on a full time basis.

Purpose of job
To manage and deliver the next phase of the charity's integrated brand campaign.
This is a crucial role that will help raise the profile of our brand and will help further the team's aim of promoting and raising informed awareness of the charity and its focus area.
The role involves managing multiple agencies and the internal project group, overseeing the various workstreams of the campaign ensuring key campaign milestones are met, and working collaboratively with colleagues and agencies to deliver on-brand and compelling creative content.

Key accountabilities and responsibilities
Integrated campaign management - manage a multi-channel, integrated marketing campaign on time, on budget, on brand
Agency management - manage our media and creative agencies, providing clear briefs and ensuring their outputs are high quality.
Stakeholder engagement - keep stakeholders informed and involved throughout the process as relevant, including (but not limited to) Trustees and Leadership team, our lived-experience panel and corporate partners who could help us amplify the campaign
Project group management - manage and run our internal project group, ensuring different elements of the campaign are aligned and coordinated across different teams
Creative and messaging - ensure campaign creative, tone, messaging and associated comms/content activity is on brand, clinically accurate and integrated across different channels
Insights - ensure insights and learnings are taken on board as we develop the campaign, and shared appropriately as the campaign develops
Project management - manage campaign budget, timelines, cross-agency meetings, using appropriate tools and processes
Point of contact and relationship building - be an ambassador for the Marketing and Brand team to the wider charity. Be a friendly and efficient point of contact for enquiries from around the charity, building relationships with other teams and specialist Nurses.

Essential
Experience of managing cross-channel integrated campaigns
Experience within the charity sector or similar multi-stakeholder environment
Experience of managing creative/media agencies
Experience of managing significant marketing projects using insight, understanding audiences and leading on a multi-channel campaign implementation
Experience of project managing a high profile, significant initiative/campaign involving multiple workstreams
Experience of managing stakeholders - both those who are crucial to the delivery of the project as well as securing buy in from others (eg Trustees)
Experience of managing a significant budget and timelines
Excellent communication skills including face to face, phone and written