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Digital Marketing Manager

Harris Hill is seeking an experienced Digital Marketing Manager for 6 months, covering a leaver.

The role is based in central London and will replace a leaver, who leaves mid January, so require an earlier start for handover period.

MAIN RESPONSIBILITIES & DUTIES:
Develop an always on digital marketing strategy for our courses and key business areas across SEO/SEM, website, social, email, content, display and PPC
Measure, report and optimize the performance of all digital channels providing insight to inform strategy
Work with internal teams as a business partner to develop and deliver individual digital marketing plans which meet priorities and deliver against objectives
Responsible for optimizing digital user journey using data to make informed decisions. In particular to work with Digital project lead to ensure integration with our new CRM and an effective parent journey
Develop and deliver targeted email campaigns for parents to optimize engagement and deliver against business priorities
Innovation:
Supporting the growth of a digital culture
Provide a guiding role in the implementation of a new website and the connectivity of our date
Identify new features, techniques and solutions to drive operational benefits and meet new and expectant parent requirements.