Direct Marketer - Retention

  • Location


  • Sector:

    Direct Marketing & Individual Giving

  • Job type:


  • Salary:

    £19.23 - 19.23 per hour

  • Contact :


  • Contact phone:

    0207 820 7313

  • Job ref:


  • Published:

    22 days ago

  • Consultant:

    Ryan Elmer

Harris Hill is working with an international charity, who are seeking an interim Direct Marketing professional, so support their retention activity.

The role is likely to be around the 3 month mark, full time and paying £35kpa, on an hourly basis, paid weekly.

The client is in a position to play to your strengths, so if you have experience of working within Individual Giving/ Direct Marketing, then they would like to hear from you.

Typical duties would be as follows:

Manage direct marketing campaigns to engage, retain and raise income form supporters. These could include cash appeals, including managing the online journey, regular giving telemarketing campaigns and stewardship communications as well as occasional support on acquisition campaigns
Develop a strong working relationship with the Data and Insight team, Supporter contact, and external suppliers and marketing agencies, working together to improve processes and campaign results
Ensure strategic and effective data selections are completed so that optimal supporter journeys are in place and LTV is maximised
Build robust tests into communications and evaluate learnings that can be applied to future communications
Close involvement in developing long term supporter journeys with strategic objectives, working with other members of the Individual Giving and Retention Team
Manage the budgets for individual communications, including negotiating costs, coding expenditure and reconciliation of invoices
Work closely with the Supporter Contact and Administration teams to ensure they can respond appropriately to supporters as a result of the communications and that learnings and experiences have been applied
Ensure that all fundraising material produced reflect the organisation position and branding as well as adhering to sector regulations and best practice
Play an active role within the Individual Giving department, promoting positive, effective working, innovation and best marketing practice in their specific area of expertise
Run and manage emergency fundraising campaigns across a range of channels including some out of hours cover
Undertake any other duties as required

Experience of planning and managing Direct Marketing campaigns
Proven experience in an individual giving function - retention, acquisition or supporter experience
Robust, confident, positive 'can-do' attitude that thrives on challenges and is calm under pressure
Proven experience of planning data segmentation to ensure effective targeting and personalisation of communications
Experience in negotiating with others, internally and externally. Especially in the management of creative, print or other agencies, building good working rapport with external organisations
Experience of operational budgeting and financial planning: proven ability to analyse and interpret financial, performance reporting and marketing data and to draw conclusions/make clear recommendations based on evidence
Knowledge of current Direct Marketing best practice - including codes of practice, regulatory framework and complaints handling to meet regulatory requirements
Experience of managing integrated offline and online campaigns including: print, telemarketing and online direct marketing campaigns
Proven organisational, project and time management skills, and an ability to manage complex schedules to meet deadlines
Team working skills, supporting others to deliver to agreed standards and objectives