£31,342 per year
about 1 month ago
Direct Marketing Executive
Health charity has an exciting opportunity for a motivated direct marketing professional to join their Individual Giving Team. It's a new role which will focus on the charity's mid-value programme and will assist with the production and development of campaigns aimed specifically for this mid-value audience.
The organisation is seeking a confident and proactive fundraiser to take responsibility for the delivery and development of this new audience focus. You will use a range of channel content to reach and meet the needs of your audience.
You will deliver timely, targeted, relevant communications to both cold and warm mid-value audiences to engage them wider with the work of Prostate Cancer UK with the overall aim to increase their life-time value.
With internal and external stakeholders, you will project manage direct marketing campaigns in the form of seasonal appeals, digital adverts, newsletters and occasional stewardship events. You will consistently analyse KPIs and make evidence based decisions to help assist with growing the programme and delivering our overall financial target.
Skills / experience required:
Aside from excellent knowledge and experience of working in a direct marketing environment, which includes developing and implementing direct marketing campaigns, you will also be able to demonstrate your knowledge and/or experience of stewarding donors by understanding the importance of meeting their needs.
You will possess first class communication skills; a strong team ethic and you will be at ease working with key internal and external stakeholders at all levels. The ability to manage budgets and projects is also essential, along with proven knowledge of data protection and sector compliance. Knowledge of direct marking and fundraising law would be advantageous.