Direct Marketing Executive - Retention

Direct Marketing Executive - Retention

  • Location


  • Sector:

    Direct Marketing & Individual Giving

  • Job type:


  • Salary:

    £31,342 per year

  • Contact :

    Nick Shanks

  • Contact email:


  • Contact phone:

    07766 538575

  • Job ref:


  • Published:

    over 2 years ago

  • Duration:


  • Closing date:


  • Posted:


  • Consultant:


Direct Marketing Executive Retention

Leading health charity has an exciting opportunity for a Direct Marketing Executive to join their Individual Giving Team, focusing on retention campaigns.

Direct Marketing plays an important role in the charity's fundraising and overall corporate strategy, and they are looking for a confident and proactive fundraiser to take responsibility for the delivery and ongoing development of the current retention programme.

You will deliver timely, targeted, relevant communications to warm audiences; newly recruited and existing cash supporters and regular givers with the aim of engaging and increasing their life time value.

With internal and external stakeholders, you will project manage existing direct marketing campaigns in the form of seasonal appeals, newsletters, upgrade and reactivation telemarketing and occasional stewardship events. You will consistently analyse KPIs and make evidence based decisions to help assist with growing the programme and delivering our overall financial target.

The charity is looking for someone with an excellent knowledge and experience of working in a direct marketing environment, which includes developing and implementing retention focused direct marketing campaigns. You will also have a range of channel experience and marketing knowledge.

You will possess first class communication skills, a strong team ethic and you will be at ease working with internal and external stakeholders at all levels. The ability to manage budgets and projects is also essential, along with proven knowledge of data protection and sector compliance.