Direct Marketing Manager
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Location
Surrey
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Sector:
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Job type:
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Salary:
£35k per year
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Contact :
Nick Shanks
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Contact email:
nick.shanks@harrishill.co.uk
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Contact phone:
07766 538575
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Job ref:
HQ00039814
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Published:
over 1 year ago
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Duration:
Permanent
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Closing date:
2019-07-10
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Posted:
2019-06-12
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Consultant:
#
A charity focused on the welfare of police officers and their families is seeking a Direct Marketing Manager to implement a new donor acquisition programme through direct marketing with a view to developing a regular giving programme. It should embrace print and digital channels for cultivation and engagement.
Key responsibilities:
- Work with the Head of Communications and Fundraising to create the plan for setting up a regular giving programme.
- Develop, test, deliver, and review plans to recruit new supporters using print and digital channels by working with colleagues, creative and digital agencies.
- Use your expertise and experience working across the organisation to identify ambitious funding opportunities, develop a sector-leading offering for new and potential supporters, and help further the strategic ambitions of the charity.
You will have the following skills and experience:
- Direct marketing, preferably in a fundraising department, with a sound understanding of fundraising / marketing principles.
- Digital fundraising or marketing, including social media, paid search and mobile marketing.
- Delivering compelling and motivating supporter / customer journeys.
- Strong analytical skills, including experience of working with excel to carry out campaign analysis. Demonstrable understanding of campaign segmentation and testing to enhance campaign performance.