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Direct Marketing Manager

Direct Marketing Manager

  • Location

    Surrey

  • Sector:

    Direct Marketing & Individual Giving

  • Job type:

    Permanent

  • Salary:

    £35k per year

  • Contact :

    Nick Shanks

  • Contact email:

    nick.shanks@harrishill.co.uk

  • Contact phone:

    07766 538575

  • Job ref:

    HQ00039814

  • Published:

    4 months ago

  • Duration:

    Permanent

  • Closing date:

    2019-07-10

  • Posted:

    2019-06-12

  • Consultant:

    #

A charity focused on the welfare of police officers and their families is seeking a Direct Marketing Manager to implement a new donor acquisition programme through direct marketing with a view to developing a regular giving programme. It should embrace print and digital channels for cultivation and engagement.

Key responsibilities:
- Work with the Head of Communications and Fundraising to create the plan for setting up a regular giving programme.
- Develop, test, deliver, and review plans to recruit new supporters using print and digital channels by working with colleagues, creative and digital agencies.
- Use your expertise and experience working across the organisation to identify ambitious funding opportunities, develop a sector-leading offering for new and potential supporters, and help further the strategic ambitions of the charity.

You will have the following skills and experience:
- Direct marketing, preferably in a fundraising department, with a sound understanding of fundraising / marketing principles.
- Digital fundraising or marketing, including social media, paid search and mobile marketing.
- Delivering compelling and motivating supporter / customer journeys.
- Strong analytical skills, including experience of working with excel to carry out campaign analysis. Demonstrable understanding of campaign segmentation and testing to enhance campaign performance.