£41k - 44k per year
12 months ago
Leading health charity is seeking a Direct Marketing Manager to be responsible for the management and development of the Direct Marketing strategy, programme and plans, maximising all opportunities for income generation to achieve income targets.
You will help develop the current donor base and plan and implement the recruitment of new donors and reporting regularly on progress. To achieve this you will shape and deliver an exciting multi-channel programme of campaigns, channels and audiences.
This will be carried out through the day to day management and co-ordination of the direct marketing team, outside specialist agencies and in liaison with internal specialist staff.
You will have:
- Substantial demonstrable fundraising experience in direct marketing across acquisition and retention, including donor relationship management, engagement, developing supporter journeys across multiple audiences.
- Project management experience including planning, implementation, monitoring and evaluation of a direct marketing programme.
- Experience of setting objectives and targets including income/fundraising targets. Planning and developing income generation through direct marketing against an annual target, and a track record of success in achieving this
- Experience of managing a team including supervisions, appraisals, delegating, supporting and developing teams.