A fantastic opportunity has arisen for a Direct Marketing officer in order to effectively manage fundraising activities to achieve Direct Marketing income targets.

Direct Marketing officer will act with an overview of the wider direct and digital marketing and fundraising program for the Direct Marketing team, ensuring that communications and supporter journeys are coherent and integrated

Please apply ASAP

Key responsibilities:

To project manage a portfolio of Direct and Digital Marketing campaigns, including (but not limited to) lottery, payroll giving, direct mail, email, telemarketing, and online activity.

Developing and delivering expenditure, and income tracking, reporting across a range of KPI’s, briefing suppliers, overseeing data selections, exports and imports, training, copywriting, managing creative processes.

Managing and coordinating internal and external stakeholders for the successful and timely delivery of campaigns.

To monitor, evaluate and forecast the performance of each campaign.

To ensure that data analysis, segmentation and audience understanding forms the basis of all decision making. Work with internal data team for long term data planning on a project level.

To ensure that all opportunities are maximised, and new innovations explored.

To manage the timely payment of suppliers, adhering to processes and monitoring all spend accurately.

To compile monthly reports and end of campaign reviews for all projects – including recommendations for future project managers and areas of improvement.

To work with the rest of the Direct Marketing Team to deliver a fully integrated programme. Understanding and considering where each project fits within the wider programme of work.

Person specification:

Excellent written and verbal communication skills; the ability to communicate with a range of stakeholders, teams, and supporters.

Ability to analyse data

Internal Stakeholder management - ability to influence, brief, manage and coordinate internal partners for the delivery of campaigns.

External Stakeholders - Manage and coordinate agencies for the timely delivery of campaigns.

Creative and copywriting skills - developing creative and design elements, drafting copy and proofreading.

Financial management - income monitoring and, seeking quotes, raise PO, expenditure tracking and recording against agreed budgets monitoring.

Feed into the overall annual strategy and direction for Direct Marketing.

Interpersonal relationship building with colleagues, volunteers, and supporters.

Campaign management - brief writing, data management, print and production and fulfilment.