Email Marketing Officer

Email Marketing Officer

Harris Hill is working with a popular national children's charity, aiding their search for an interim Email Marketing Officer for 3 months.

Job Purpose
To work with teams across the organisation to ensure the effective delivery of email campaigns.
To play a key role in maximising engagement and income for the charity from supporters and potential supporters through the development and delivery of best of breed email campaigns.
Pro-actively works with colleagues in other divisions to use email as an effective engagement tool and to lead on email best practice across the charity.
Work with teams across the organisation to deliver marketing campaigns to meet organisational objectives.

The key aspects of the role are:
To coordinate the timely delivery of email campaigns across the organisation Work closely with fundraising and other teams to develop and implement successful email strategies to both increase supporter engagement through email stewardship programmes and to increase participation levels and donations.
To provide advice and train teams on marketing best practice.
Working with teams across the charity to coordinate, deliver and evaluate marketing campaigns

Person specification
Experience of successfully operating at a high level in the delivery of email as a part of customer/supporter acquisition and retention strategies.
Experience of successfully operating the delivery of email campaigns from design &creation, data segmentation and reporting. (Applicants should have experience of webbased email marketing tools (ideally Adestra), Photoshop, Dreamweaver/HTML/CSS and web and social networking analytics tools.)
Experience of managing digital, communications or marketing projects successfully from inception to closure, scheduling, finding solutions to problems, and communicating effectively throughout
Excellent verbal and written communication skills to analyse, interpret and present complex information in a clear and persuasive way for a wide range of audiences.
Highly developed ability to establish, develop and maintain relationships with a wide variety of people, particularly with senior level individuals.
Excellent project management skills, with the ability to organise and plan own work and the work of others, manage budgets, and deliver objectives on time. Ability to identify opportunities and to research and evaluate their viability in order to achieve desired outcomes.
Sound track record of demonstrating initiative and creativity to achieve desired outcomes.