Legacy Marketing Manager
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Location
London
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Sector:
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Job type:
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Salary:
£45,653 - 47,582 per year
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Contact :
Nick Shanks
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Contact email:
nick.shanks@harrishill.co.uk
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Contact phone:
07766 538575
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Job ref:
HQ00040943
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Published:
over 2 years ago
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Duration:
Permanent
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Closing date:
2020-01-13
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Posted:
2019-05-10
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Consultant:
#
Legacy Marketing Manager
Maternity Cover Contract (until July 2020)
Leading international charity is seeking a Legacy Marketing Manager to manage all legacy and in memoriam marketing to increase legacy conversations and engagement with prospects, secure legacy pledges and increase in memory donations.
Key responsibilities:
- Develop and refine the charity's legacy marketing strategy to drive growth in engagement in legacy conversations, to increase legacy and in memoriam income.
- To develop relationships with external constituencies and partners to identify, test and manage new promotional opportunities that will uplift the level of legacy gifts evidenced by new pledges and intenders.
- Develop all legacy budgets, strategic plans and promotional campaigns
- Manager all aspects of legacy and in memory income and expenditure
You will have the following skills and experience:
- Substantial fundraising experience with a track record of working on legacy, community or major donor fundraising.
- Detailed understanding of legacy giving.
- Significant experience of developing and implementing fundraising plans and the ability to devise, implement and manage direct marketing activities.