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PPC Specialist

Harris Hill is working with a social welfare charity that works with people from the armed forces, helping source an interim PPC Specialist ASAP for 3 months.

JOB SUMMARY

The PPC specialist will be responsible for carrying out a full audit and review of our existing paid search activity and recommend improvements. The role will be integral in supporting the charity in achieving its objectives such as reaching new supporters, increasing donation income, identifying and engaging with potential volunteers, and client outreach. The main focus of the role will be to work with our digital agency to evaluate current campaign structure and strategy, review our keywords approach, and develop a new PPC strategy in line with business priorities.

KEY RESPONSIBILITIES

Liaise with our digital agency to carry out a full evaluation of our existing PPC strategy and structure.
Review our existing keywords strategy and recommend areas for growth.
Carry out testing of different campaign types, keywords, CTAs.
Support with the implementation of new PPC campaigns optimised according to learnings from evaluation, and requirements of the business.
Develop a refreshed PPC strategy based on best practice and business priorities.
Work with internal stakeholders to understand campaign priorities, offering advice and recommendations on what can be achieved.
Support with budget planning for 2022 campaigns
Set up new campaigns as required.
Scope out opportunities for expansion into other PPC platforms.

If you are available and interested in further information, please apply without delay.