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Sales Director

We are working with a Christian charity to help them recruit a new Sales Director to maximise the income the charity receives from its commercial activities by the application of thorough research, excellent strategic planning, efficient execution and regular review. You make a high-level impact on the overall commercial profitability and growth of the organisation.

The Sales Director will be part of the senior leadership team at the charity and embed 'commercial thinking' across the organisation and impact on the culture of how projects are executed.

Key Responsibilities:
-Develop and implement commercial strategies for all platforms and initiatives, in order to accelerate income growth.
-Create detailed business plans for new commercial activities and projects.
-Collaborating across the Sales, Marketing and Content teams on the commercial aspects of cross departmental projects.
-Maintain an overview of commercial income streams. Responding to trends and developing strategies to achieve goals.
-Creation of regular commercial reports for ongoing activities and special projects.
-Produce budgets and forecasts for commercial activities as part of the organisational budgeting process.
-Working with the Marketing team and Events team to maximise commercial opportunities from our events and, equip the Sales team to capitalise on those opportunities.
-Working with the Content and Marketing team, to develop strategies for the profitable creation and sale of merchandise (books, DVDs, resources etc.)
-Work with publishers and distributors on commercial partnerships relating to merchandise.
-Be responsible for the commercial success of magazine publications from both subscription and sales income perspectives.
-To develop and grow e-commerce presence, working with the Marketing and Digital teams.
-Work cross departmentally to identify new commercial opportunities from existing activity.
-With the Marketing team, conduct market research to identify how the charity can better meet the wants and needs for its customer base.
-Mange the Sales team of 5 and support them to build and develop the sales team.

-Skills and Experience required:
-Proven experience as Sales Director or similar role.
-Proven experience in Sales and/or Marketing and managing relationships with key clients.
-In-depth understanding of market research methods and analysis.
-Solid knowledge of performance reporting and financial/budgeting processes.
-Commercial awareness partnered with a strategic mind-set.
-Entrepreneurial mind-set.
-Strong leadership skills with experience of managing and developing a team
-A background in media sales or digital sales would be an advantage
-It is an occupational requirement of the role that the candidate must be of the Christian faith