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Senior Digital Fundraiser

  • Location

    London

  • Sector:

    Digital

  • Job type:

    Permanent

  • Salary:

    £35k per year

  • Contact :

    lizzy.clark@harrishill.co.uk

  • Contact phone:

    020 7820 7333

  • Job ref:

    HQ00037926

  • Published:

    10 days ago

  • Duration:

    Permanent

  • Consultant:

    Lizzy Clark

A fantastic international animal welfare charity are looking to hire a Senior Digital Fundraiser. Working within the Fundraising Team you will be responsible for the development and delivery of the digital strategy at the charity.

Key Responsibilities:

Strategic

Write, execute and reforecast the 2019 Digital Fundraising Strategy
Evaluate digital performance against set Key Performance Indicators and produce monthly performance reports for the Head of Fundraising (UK).
Forecast and reforecast digital income and expenditure budgets (1, 3 and 5 years).

Project Management:

Deliver lead generation campaigns that recruit new audiences through a range of digital platforms; Online petitions, Email, Social Media, Banner and PPC.
Design, test, implement and evaluate welcome and nurse journeys that convert online petition responders to donors.
Write, edit and design web copy and take on overall responsibility for website maintenance.
Optimise user experience across all digital channels; website, emails and social media.
Manage the organisations central email list; lead on planning, segmentation, writing, AB testing and analyzing emails and supporter journeys. These activities should promote constant leaning that seeks to strengthen all supporter relationships.

Desirable knowledge, experience and competencies:

Mail Chimp > moving over to marketing cloud
Marketing Cloud
Online Petition Platforms
CMS
HTML (Mid level)
Google Analytics
Google Adwords
Google Grants

This is a full-time, permanent position, and the charity is looking to hire ASAP. If you have these skills, then please send me your up to date CV. Please note that only suitable candidates will be contacted with further information.