Senior Direct Marketing Manager

Senior Direct Marketing Manager

  • Location


  • Sector:

    Direct Marketing & Individual Giving

  • Job type:


  • Salary:

    £27,501 - 31,500 per year

  • Contact :

    Dagmara Wolosiuk-De Paula

  • Contact email:


  • Contact phone:


  • Job ref:


  • Published:

    9 months ago

  • Closing date:


  • Consultant:


A fantastic opportunity has arisen for a Senior Direct Marketing Manager for a national charity based in London in order to effectively manage fundraising activities to achieve Direct Marketing income targets. 

Please apply ASAP

Key responsibilities:

Project manage a portfolio of direct and digital marketing campaigns, including (but not limited to) lottery, payroll giving, direct mail, email, telemarketing, and online activity.

Developing and delivering training, expenditure and income tracking, reporting across a range of KPI’s, briefing suppliers, overseeing data selections, exports and imports, copywriting, managing creative processes.

Managing and coordinating internal and external stakeholders for the successful and timely delivery of campaigns.

ensure appropriate supporter journeys are in place for all projects and develop communications as appropriate.

support the Senior Direct Marketing Manager to manage an expenditure and income budgets and monitor agreed KPIs on a weekly, monthly, and annual basis.

support the Senior Direct Marketing Manager and feed into the overall annual strategy to maximise recruitment and retention of cash, regular givers, and members.

manage all projects including briefing suppliers, overseeing data selections, copywriting, managing creative process and ensuring all collateral is accurately proofed. Delivering income to budget.

manage agency relationships, monitoring results against agreed KPI’s and budget in line with overall strategy.

work with Supporter Care to manage any complaints or issues that arise during campaign.

track expenditure, raise POs for the payment of invoices and complete quarterly income and expenditure reforecasts, and develop annual budget. Compile monthly reports and end of campaign reviews.

work with the Data Operations and Data Services teams to develop requirements for database selections, mailing segmentations, and analysis, ensuring that data is maximised, where possible

manage the supporter care process to maximise donor contact and ensure that individuals remain supporting the charity

Person specification:

Excellent written and verbal communication skills; the ability to communicate with a range of stakeholders, teams, and supporters

Ability to analyse data

Internal Stakeholder management - ability to influence, brief, manage and coordinate internal partners for the delivery of campaigns

External Stakeholders - Manage and coordinate agencies for the timely delivery of campaigns

Creative & copywriting skills – developing creative and design elements, drafting copy and proofreading

Financial management – income monitoring and, seeking quotes, raise PO, expenditure tracking and recording against agreed budgets monitoring

Feed into the overall annual strategy and direction for Direct Marketing

Fundraising and direct marketing

Strategy development

Development of clear and cohesive supporter journeys

Inter-personal relationship building with colleagues, volunteers, and supporters

Campaign management –brief writing, data management, print and production and fulfilment