A great opportunity has arisen for a Senior Direct Marketing officer (Acquisition) for an international charity based in London in order to contribute to the development and delivery of an exciting supporter acquisition programme and develop a new case for support across digital channels.

Deadline: Sunday 19th September

Key responsibilities:

Engagement of new and warm audiences across multiple direct marketing channels including
digital (such as paid social, PPC, lead generation), direct mail, telemarketing, email, internal
communications and any other relevant channels
Develop and deliver campaigns which leverage a new case for support to raise unrestricted
funds, including testing new messaging on digital channels
Ensure that the charity s communication with supporters is creative, surprising and innovative,
continually testing and learning for the greatest return
Contribute to the strategic development of the acquisition programme across digital channels
as well as plan, deliver and manage all aspects of specific digital marketing campaigns
Track, analyse and report on results from assigned direct marketing campaigns, be
accountable for ensuring that they deliver against agreed budget and targets and deliver end
of campaign presentations
Agency management including creative, digital, telemarketing and media agencies
Refinement of and acquisition to, the existing regular giving product with exploration of new
channels
Adhere to best practice across compliance for data protection such as GDPR and ensure all
activity meets fundraising and data protection regulations
Manage the improvement and development of supporter welcome journeys including mail,
email and telemarketing. Maintain content so they are accurate and up to date and monitor
calls for quality
Run and manage emergency fundraising campaigns across digital channels for the Acquisition team as needed, including out of hours cover.

Person specification:

Significant experience in a direct fundraising or marketing role
Substantial experience managing direct marketing campaigns to drive income
Experience of project management across multiple stakeholders and multiple acquisition campaigns
Experience of managing relationships with external agencies and suppliers
Experience of setting up and managing digital marketing campaigns (e.g. Facebook Ad manager/GoogleAds)
Skills:
Excellent communicator used to working with stakeholders at all levels
Strong time management skills with the ability to prioritise and meet deadlines
Highly numerate with excellent IT skills including Microsoft suite
Strong analytical skills and understanding of reporting and using insight to drive decision making