Senior Direct Marketing Officer

Senior Direct Marketing Officer

  • Location


  • Sector:

    Direct Marketing & Individual Giving

  • Job type:


  • Salary:

    £36k per year

  • Contact :

    Nick Shanks

  • Contact email:


  • Contact phone:

    07766 538575

  • Job ref:


  • Published:

    over 2 years ago

  • Duration:


  • Closing date:


  • Posted:


  • Consultant:


National charity is seeking a direct marketer to manage and deliver its Regular Giving Acquisition programme, with responsibility for managing the team working on the recruitment of regular giving donors and for the business-critical agency relationships within this specialist area of Direct Marketing.

Role Objectives
- Maximise Regular Giving income in line with set targets and within the context of the Regular Giving acquisition programme
- Ensure our external fundraisers recruit high volumes of regular givers and strengthen agency relationships
- To ensure delivery of Regular Giver volumes by reviewing existing campaigns and identify new areas for testing

You will have the following skills and experience:
- Proven ability to plan, implement and evaluate direct marketing campaigns with substantial understanding of DM acquisition and retention across a range of media channels, including Direct Dialogue.
- Experience of coaching and developing team members to improve performance.
- Excellent written and oral communication skills with the ability to build rapport and present to a range of audiences.
- Proven ability to report up to management and stakeholders, understanding of key elements that would be essential to managing expectations
- Proven ability to analyse results of campaigns, understand the key performance indicators affecting outcomes and use learning to recommend future activity.