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Senior Engagement Executive

Senior Engagement Executive

  • Location

    London

  • Sector:

    Direct Marketing & Individual Giving

  • Job type:

    Permanent

  • Salary:

    £33k per year

  • Contact :

    Nick Shanks

  • Contact email:

    nick.shanks@harrishill.co.uk

  • Contact phone:

    07766 538575

  • Job ref:

    HQ00039910

  • Published:

    5 months ago

  • Duration:

    Permanent

  • Closing date:

    2019-07-24

  • Posted:

    2019-06-25

  • Consultant:

    #

Disability charity is seeking a direct marketer with a passion and good understanding of developing and managing retention activity including; supporter journey development and optimisation, retention modelling, campaign/account/project management, and content management to engage and inspire supporters.

Key responsibilities:
- Responsible for supporting the strategic development, project management, budget, reforecasting, and evaluation of retention activities.
- Develop, lead and implement retention modelling and attrition optimisation.
- Ensure the timely fulfilment of regular communications via mail, email and social media.
- Feed into product development to aid retention and acquisition.
- Map out and test user journeys and build communication plans to support this.

You will have the following skills and experience:
- Demonstrable experience of mapping and planning customer journeys post acquisition.
- Experience of using and collecting supporter insight to inform campaign planning and deliver targeted supporter experience.
- Experience of monitoring return on investment of retention activity and other key performance indicators.
- Management of external agencies, including managing and mitigating risks and issues