Supporter Marketing Officer (Legacy & Remembrance)

Leading charity based in Leicester is looking for a Supporter Marketing Officer (Legacy & Remembrance) to contribute to the planning and execution of channel-neutral personalised supporter journeys and marketing campaigns which maximise supporter value and retention.

Key responsibilities:
- Assist in driving a step change in sustainable income from legacies and remembrance.
- Participate in the planning and execution of other supporter stewardship activities, as required.
- The postholder will assist the Supporter Marketing Manager to design and plan the legacy and remembrance elements of a wider personalised supporter stewardship programme, in order to drive sustainable growth in gifts in wills and remembrance donations and to maximise retention.
- Responsibility for assisting the Supporter Marketing Manager to plan supporter-centric legacy marketing acquisition campaigns, creating cost-effective leads and achieving successful conversion.

The ideal candidate will have the experience of working in a similar professional marketing/fundraising role, including experience of managing high-performing digital campaigns, experience of working within a membership environment