Email Marketing Officer

Email Marketing Officer

A health/ medical charity in London, seek an Email Marketing Officer for 2 months, covering a leaver and recruitment period.

I have copied the job details below however, for the interim, the client wants to emphasise email marketing as being the main area of work.

Key Responsibilities

Leading on the development of new email marketing plans and the sending of emails using our external broadcast tools, working with digital marketing colleagues to ensure the use of latest best practices.
Compiling monthly analytical reports on paid advertising and email marketing activity across the Engagement Division.
Train colleagues on how to use our email broadcast tool and writing for the web, web design, and paid advertising principles.
Report, analyse and optimise and report on all social media and email activity.
Work with the Senior Digital Marketing Manager, Senior Digital Fundraising Manager to manage email planning for the organisation.
Any other duties as deemed appropriate and requested by the line manager

Contribute to the efficient running of all our digital marketing assets and platforms.
Support digital project development and management, leading on assigned campaigns and projects as requested by the Senior Digital Marketing Manager.
Provide administrative support to the digital team.
Monitor all our digital assets and platforms for smooth running.
Ensure minor fixes to our digital assets are either quickly resolved at first point of contact or reported and resolved to the relevant team/supplier.
Updating all analytical reporting of our digital marketing activity
Managing the paid search accounts with Google AdWords and Facebook Business Manager and Snapchat Geofilters.
Monitoring mentions on online.
Be the first point of contact for the digital help desk.
Be the first point of contact for colleagues sending briefs in to the digital team.

Experience of using a broadcast email tool such as MailChimp, Dotmailer, or Communicator.