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Legacy Fundraising Manager

Job description

Harris Hill are delighted to be working with Barts Charity to recruit a Legacy Fundraising Manager.

This newly created position will become part of the Public Fundraising team and will develop and implement a legacy fundraising programme that will allow the charity to realise the great untapped potential of gifts in wills for Barts Charity. The Legacy Fundraising Manager will be tasked with increasing the number of legacy enquirers and pledgers from existing and new supporters and contribute to the charity’s sustainable long-term income growth

Gifts in wills are an important income stream for the charity, last year raising over £2M towards our fundraised income, despite limited promotion in this area. This is an exciting opportunity for an experienced legacy fundraiser to really make their mark and develop a programme of activity that will feed our future legacy pipeline.

Your key responsibilities will include;

  • Developing and driving forward an engaging and inspiring programme of activity that will increase numbers of legacy enquirers and pledgers from existing and new supporters.

  • Project managing legacy fundraising activities, including creative development, briefing and managing external suppliers, briefing data selections and assessing results.

  • Managing a legacy pipeline - engaging prospects, generating enquiries, moving supporters from enquirers to pledgers, stewarding pledgers and legator family members. 

  • Applying a strategic approach to legacy fundraising, producing annual fundraising plans, and contributing to longer term strategic growth of legacy income for the charity.

  • As the programme grows there will likely be opportunities to develop and deliver legacy cultivation and stewardship events, alongside a digital and offline communication plan - making the most of existing events in the Barts Health calendar as well as working with colleagues in the major giving team to explore other opportunities to engage those on the legacy pipeline in person.

This position would ideally suit a candidate with;

  • A strong track record of legacy fundraising, with a broad knowledge of the gifts in wills marketplace and an ability to champion legacies

  • Excellent experience and knowledge of relationship fundraising, marketing, cultivation and stewardship techniques needed for legacy fundraising

  • Strong analytical and strategic planning skills, and competent using data and insight to plan supporter focused activity

  • Passion for improving healthcare and patient experience for the people of East London, and in supporting the amazing NHS staff who work for Barts Health Trust

  • Willing to contribute to the wider fundraising strategy and to represent fundraising both internally and externally with passion and professionalism

This is hybrid role requiring 2 day per week working from their office. This is a full time position, but requests for more flexible working may be considered.

The closing date for applications is 17th July with first interview scheduled for 22nd July.

For more information about this position and next steps please apply here now.

As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.