Harris Hill is working with a membership, not for profit organisation who work within the charity sector, to help source an interim Marketing Analytics Executive on a 3 month, 2-3dpw basis.

The role will be to provide marketing analytics and influence marketing and organisation decision making by ensuring they have a clear understanding of the effectiveness of their activity, performance of products and services, and behaviour of their audiences.

Marketing analytics and reporting
Ensure marketing systems are set-up to support performance marketing tracking and reporting (including through Google Tag Manager (GTM) and Data Studio)
Work with agency partner and marketing, digital and data colleagues to set up campaign tracking and monitoring
Analyse campaign performance metrics and trends in order to benchmark campaign activity
Use data analytics software (Google Analytics), email service provider (ESP) and CRM system (Dynamics) to interrogate data and produce regular reports on KPI's and performance
Support marketing colleagues with post-campaign analysis and recommendations for optimisation and improvement
Support the marketing and communications manager to deliver the monthly KPI dashboard and to provide insight and analysis to support the planning process
Data management and segmentation
Provide insight and data segmentation support for email and campaign activity, using CRM (Dynamics) and email service provider, Click Dimensions
Proactively suggest ways to improve the quality of data and use within marketing activities
Work closely with marketing and CRM colleagues, and specifically the CRM and data officer, to represent marketing requirements and input into CRM system and data management decisions
Keep up to date with data protection issues, especially those pertaining to business data and any other circumstances pursuant to NCVO's operating environment including GDPR and PECR

Knowledge
Knowledge of tools such as MS Excel, Google Sheets, Google Analytics, Google Tag Manager, Google Adwords, Data Studio as well as social media analytics
A good understanding of CRM systems (ideally Dynamics), with the ability to segment and manage data profiling lists
An understanding of performance/acquisition marketing and how this is applied using Ad/MarTech through search, social media and display channels
Skills
Technically and digitally savvy, able to learn new software quickly and troubleshoot technical problems
Strong interpersonal and communication skills (written and verbal)
Excellent attention to detail
Collating data and information into clear reports for different purposes
Ability to communicate insights from data appropriate to the audience
Strong Excel skills
Experience
General marketing KPI reporting and/or dashboards
Working with Email Service Providers (ESPs) e.g. Click Dimensions, DotMailer/DotDigital, Emarsys, CRM platforms (Dynamics etc) and data analytics packages
Setting up email automation campaigns and A/B testing
Working collaboratively as part of a digital, insight or marketing team
Active commitment to equity, diversity and inclusion