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Marketing Manager - Remote

Marketing Manager - Remote

  • Location

    London

  • Sector:

    Marketing, PR & Digital, Marketing & Communications

  • Job type:

    Temporary

  • Salary:

    £25.82 - 32.41 per hour

  • Contact :

    Ryan Elmer

  • Contact email:

    ryan.elmer@harrishill.co.uk

  • Contact phone:

    020 7820 7313

  • Job ref:

    43462

  • Published:

    14 days ago

  • Closing date:

    2022-07-27

  • Consultant:

    #

Harris Hill is urgently seeking an experienced Marketing Manager immediately for a2 to 3 months on a full time, remote basis.

My client works within the medical remit and have found themselves short staffed in a critical point. The client is just entering the planning phase, so would like a solid Marketing Manager to join them for two to three months, whilst they source someone longer term.

The roles salary equates to £47 - £59k, which would be paid on an hourly basis, weekly. The role can be totally remote (which most staff do) however, the office if open should you wish to be based in the office or hybrid.

Job purpose:

To be market oriented and understand selected segments of the clients market.
To devise and implement effective marketing plans to maximise member recruitment and retention and achieve organisational targets.
To identify, develop, implement and analyse new initiatives for given segments.
To provide market reports and member insights to inform business decisions.

Key responsibilities:
To understand the environment in which we operate. Monitor and analyse market changes. Recommend appropriate action where opportunities or threats exist.
To source/commission, analyse and interrogate market research to uncover relevant insights to inform marketing strategy and campaign development.
To plan a resilient business case for development opportunities, countering any competitive threats identified and project manage implementation, including training for relevant teams and integrated promotional plans to get opportunities to market.
To devise omni-channel marketing plans for specified segments to maximise member recruitment and retention including the creation of strong marketing messages that are on brand and reinforce our position in the market for approval by manager
To prepare and manage detailed budget plans for all related marketing activity.
To review existing online/offline content and update or remove content where necessary using the content management system.
To make sure new online/offline content is relevant, timely, accurate and reflects the needs of the target audience and track, analyse and report on this activity
To support the email marketing strategy, ensuring deliverability and engagement, while minimising the unsubscribe rate. Take a hands-on role in creating email campaigns, to select data, build campaigns, test and do post-campaign analysis.
To support the organisation's social media strategy, working with press/digital colleagues to encourage engagement with the brand via relevant social channels whilst mitigating risks.
To measure, track, analyse and 'fine-tune' defined marketing activity and present findings to management and stakeholders.
To undertake all the above in consideration of the company stance on policy, positioning and branding and values.

This role will require the jobholder to have a broad skill set of marketing competencies including:
market or segment development (in medical/dental sectors desirable)
product or service development
experience of marketing and selling services to consumers and business to business
an omni-channel approach to marketing which integrates digital marketing and social media with traditional marketing techniques to best effect
campaign planning, implementation and analysis
project management
successful negotiation with internal and external suppliers
direct/database marketing
copywriting
using systems for content management, email marketing, e-learning, surveys, analytics, CRM and other technologies
experience of taking a publication from concept to launch including management of the interim steps such as proofing, approval, print/publishing
hold a professional marketing qualification such as CIM, IDM or equivalent

This is an urgent role, so if you would like to discuss, please apply without delay.