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Senior Direct Marketing Officer -Retention (12 month FTC)

Senior Direct Marketing Officer – Retention – FTC maternity cover 12 months minimum

Animal Charity

This position is required to lead on retention campaign management and delivery, including managing agencies – creative, mailing houses, telemarketing – to ensure campaigns are delivered on time and on budget.

Key tasks and responsibilities include:

  • To design and develop direct marketing campaigns from creative concept, data selection, print and digital approval, ensuring all campaigns are within brand guidelines
  • Use a data driven approach to develop, implement, monitor and evaluate retention campaigns, including cash appeals, regular giving upgrades, etc.
  • Manage campaign budgets

Person specification:

  • Extensive direct marketing experience with a proven track record in donor development
  • Results driven individual – able to achieve income targets, manage budgets and forecasting
  • Excellent interpersonal skills and strong verbal and written communication skills
  • Strong project/campaign management experience
  • Proven experience of donor relationship management and database marketing/CRM skills
  • Excellent analytical skills and comfortable with complex data briefs
  • Experience of working with and managing 3rd party suppliers and agencies.
  • Good working knowledge of GDPR and fundraising regulations

The Direct Marketing team raises almost £8 million annually and is the second largest source of income after legacies. As income continues to grow, it’s a really exciting time to join the charity!

Location- London.  

The salary is circa £36k  

Please note the charity is keen to see CV's ASAP! Please e-mail your CV to Hannah.whittington@harrishill.co.uk for more details on these 2 roles.