Our vision and values

Our vision

We believe in a world where everyone has access to safe and sustainable products and services.

We are all consumers, everyday, everywhere. And when things go wrong, we pay the price. Sometimes that price is small, sometimes the price is health, our rights, our lives.



In recent decades consumer protection has improved in many countries. However, changes to the global marketplace, driven by digitalisation and other shifts, are outpacing consumer protection. Too often, consumers are left exposed to unsafe, unfair or unethical practice.

Our mission

To achieve our vision, we work with our Members and our Change Network of governments, civil society organisations, change-making businesses, and academics to tackle the most important consumer challenges.

We raise the consumer voice in global forums to the volume it deserves. We help to design and support consumer-centric policy and business practice - with and for consumers. And we collaborate with actors across the marketplace from government to business to civil society, to help consumers everywhere enjoy the benefits of a fair, safe, and sustainable marketplace.

Consumers International 60th Anniversary

Our 60th anniversary represented an important milestone and a moment to recognise and celebrate the extraordinary achievements of the consumer movement.

At the same time, it was an opportunity to look to the future and highlight the central role of consumers and consumer advocates as we move towards 2030.

To mark this moment, we asked consumer leaders from our Board, Council, and select members from across the globe to share their vision for the future and explore what consumer advocacy will have achieved by 2030. Across all regions, the top 3 issues to emerge were sustainability, digitalisation and inclusion.

​Explore our vision for 2030+ ►