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We are ready to take our work to a broader market in a structured way so we become increasingly sustainable and resilient; create innovative campaigns that are effective and valuable, continue to develop new talented practitioners; help more socially motivated brands and organisations to perform better; influence and train other organisations to use our techniques so they can do more social good; and create life-changing experiences for more children, not just in our home city but across the UK and, increasingly, internationally. Prototypes have demonstrated that the campaigns we create with children and young people can be monetised. A new Enterprise Unit will make us more robust, able to generate additional surplus funds and broaden children’s positive influence in the world. There is a need for formal and informal training to meet future demand for this emerging sector both in the UK and worldwide. Our expanded Learning Unit will support us with sustainable income and build on our existing teaching relationships with UK based universities. Our aims include:• To generate profit through our business units that will enable us to meet our charitable objectives and Mission. When we have done this, we will be a charity:• Supporting 18 socially motivated organisations each year to achieve more social good. |